f Facebook is aging, most young people are switching to Instagram. In July 2020,

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Es and ratings from users, broadcast in real time and create events, among many other possibilities. If you produce relevant content, designed for your audience and with a defined frequency, you can increase your organic reach. However, it is undeniable that organic publications are limited. In 2020, the average organic reach of Facebook pages in relation to the number of followers was 5.17%. In 2019, it was 6%, and that figure was decreasing year after year. The percentage of pages that use payment methods has been growing, as you can see below. Facebook Users Source: We Are Social Therefore, to take advantage of the full potential of Facebook, it is also important to invest in ads. Facebook Ads is a powerful advertising platform, with multiple targeting features and campaign objectives.

It is even possible to advertise on partner sites, not only on the social network. Telemarketing Data You can also develop a strategy for Facebook Groups , which bring together people with common interests. Consider creating a group for your brand or exclusive to special clients, or joining groups in your industry. Look at some success stories of Latin brands carrying out Marketing campaigns on Facebook . instagram Instagram belongs to the Facebook family and follows its success. It is one of the most popular social networks today, with more than one billion monthly active users. I

More than two-thirds of Instagram users were 34 years old or younger. The largest proportion of users are between 25 and 34 years old, with a slight preponderance of the female audience. It is the generation of Millennials that seeks the lighter, more authentic, visual and dynamic content that Instagram offers. Instagram was a social network only for publishing everyday photos or important events in the lives of its users. Little by little it acquired new functionalities, the possibility of publishing videos and carousels in the feed, creating stories, making live broadcasts, videos for IGTV and, more recently, reels. And new things emerge all the time. One of the most notable aspects of Instagram is its vocation for sales. Instagram has shopp