Marketing is a matter of reactivity and spontaneity.

jilhok00010@gma

The objective and KPIs will allow you to measure the return and performance of the experiment. He must therefore necessarily collaborate with the sales department, the aftersales service, customer service in short, all services relating to the outside world. The main point to properly manage your Marketing department is to work on your Marketing and sales alignment . To do this, you must ensure that the following points are worked on Complementary objectives A common definition of the typical ideal prospect profile Concrete commitments Here,


I recommend that you create an SLA which is a document presenting precisely the  points Albania WhatsApp Number listed above. Furthermore, Marketing must be able to rely on different services to obtain essential feedback during its experiments. However, it is important not to fall into extremes. I regularly see companies which, by wanting to encourage collaboration between departments, slow down decisionmaking.  If your Marketing department has to wait for approval from several people internally, the results of its actions will not be optimal Stay the course It is at this stage that management deficiencies are most felt.





And its natural. Very often, the CEO does not master Marketing subjects and therefore leaves the Marketing department to its own devices. I often meet CEOs who make the decision to invest in a new Marketing tool or a new strategy but who leave Marketing to deal with the subject. As this is a new subject, Marketing also does not have all the elements in hand to successfully carry out the project alone. Worse, lets start again from the curve seen previously. people at the heart of digitalization Even if Marketing does not understand the whole subject but does what the CEO asks of it it looks for solutions and gradually implements them.