Digital Marketing event in Latin America

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The crow came in the form of WhatsApp when Patel sent a friendly message to the Rock team saying he would steal our top position. I confess that it was a little scary to have one of the biggest names in Digital Marketing in the world and an agency of great reference for us threatening our positions. Even more so when he quickly rose through the ranks and came in second place (in a very short time) leaving behind incredible blogs like the Digital Results one. In addition to that, it used the same domain that it uses in the United States, that is, it arrived in the Brazilian market with an absurd domain authority.


Our Marketing Manager, Renato Mesquita , even made a gif expressing USA WhatsApp Number Data our feelings at the time: Will Neil Patel surpass them in Digital Marketing ? No Oh really? :’( But we remain firm in the first position and we do not intend to get out of there And this is how the greatest confrontation in the history of Digital Marketing began: Who is Neil Patel? Shortly after, the controversial campaign emerged with the hashtag QuemENeilPatel. We were taken by surprise when we saw several female profiles publishing photos considered sensual in which they showed themselves on a license plate or on a cell phone: Who is Neil Patel.





The campaign generated a lot of media noise the week it came out, as we can see in this Google Trends graph. Neil Patel's idea was to get people to search by name on Google and the first result in the search engines was his blog: You may be thinking “But that's not going to generate qualified traffic!”, “that will only bring people who don't care about digital marketing.” Well, I'm going to use the explanation that Patel himself used in his conference at the RD Summit – the largest Digital Marketing event in Latin America. He questioned: “If you go to Google for Luxury Car, who will come up first? Mercedes or BMW?...dramatic pause... “Whoever has the most searches!” Therefore, the idea would be similar with Digital Marketing. If the domain has many searches and receives a huge number of visitors, this will bring more opportunities to stand out for competitive keywords.