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You can track performance based on content topic, format, and distribution channel. Performance calculation is useful for analyzing possible improvements to be made for content marketing strategies and these strategies often require time, budget and a certain consistency to express their full potential. In conclusion, we can say that marketers are moving from advertising to content marketing: instead of giving messages only/mainly on the value proposition, we need to distribute content that is useful for customers. Furthermore, to be effective content marketing requires pre-production and post-distribution activities and therefore it is necessary to complete all 8 steps to stimulate conversations between customers.

Did you like this article?  reading our articles ! 2020, as we know, has so far been a different year from others due to the Covid 19 pandemic which  C Level Executive Email Lists is also impacting the digital scenario and media consumption . The search for constantly updated information, the need to overcome the conditions of isolation and social distancing, the need for entertainment and new forms of managing our time are the guidelines to which we can trace the changes recorded in consumers' relationship with the media .

The now classic study proposed by we are social and hootsuite on the digital scenario at a global level, dated July 2020, illustrates well what the main developments of this period were . As a starting point we have confirmation of the continuous increase in the number of connected users worldwide , now equal to 60% of the global population with an 8% growth compared to the previous year. Let's see in detail what we think are the main trends. Internet: mobile first First of all, on the way in which content is used, the predominance of mobile is confirmed.