Your representatives may reflect this behavior

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How to help salespeople manage customers with the right messaging The best way to help salespeople manage customers is with a top-down approach. Your internal communications should be as compassionate as your external connections. Remember that your representatives will have different responses to this health crisis. Some people may struggle more than others and need extra support. Set the tone and provide guidance by serving as a pillar of strength to customers and view your business as a reliable and trustworthy resource. Communicate to your team that you must focus on safety first and business second Reassuring your sales reps that their pipeline may be difficult for a while and that okay.

If they show their customers that they can be there for them when they need it most they will be stronger than ever. Also make sure your digital channels are up to date and accurate. This makes it easy for your reps to direct customers to products and services Email Marketing List that fit their most immediate needs. What’s in your wheelhouse to help your customers get through this? Perhaps past product service features or content are the most relevant and important in helping customers get through their current situation. Redesign your solution to consider your product’s most important benefits and then optimize and re-align your messaging to fit current needs.




Think of this as an opportunity to try something new or revisit an old solution with minimal risk. If your attempt failed at least you took action to offer a unique and creative solution to help in any way you could. How to track and support customers who may be in financial distress Some businesses are forced to close during this health emergency Others are in financial distress Many businesses are still operating as usual. Check in with your customers to separate the most affected customers from the group. You can do this through personalized email outreach or phone calls. You can narrow down this list by first contacting customers who have missed payments, SMEs, or customers in industries that are likely to be most affected.