Position in organic search results

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A drop in search engine positioning may have various causes, ranging from changes in Google algorithms, to increased competition activities or too low page loading speed . The website is too slow Website loading speed is one of the most important ranking factors. Users quickly leave sites that take too long to load, so there is no question of visiting different tabs or converting. However, the rejection rate increases. Websites with a high bounce rate are treated by Google robots as less valuable, so they are displayed in lower positions. All this results in a reduction in valuable traffic.

Seasonality of searches Seasonality is another factor to consider. Some services and products are searched for at a specific time. Examples include garden furniture, ski accessories, garden care, etc. Naturally, the valuable traffic on the website will be much higher during the photo retouching season than during the offseason. Information about the seasonality of queries can be provided by specialized tools, such as Senuto or Google Search Console. Loss of external links Valuable external links are one of the most important Google ranking factors. The loss of such links will result in a decrease in the site's and, consequently, in a decrease in traffic.



What are the reasons for losing external links? removal of the link by the owner of the linking site, damage or removal of the linking website, link damage. We can analyze the external link profile using tools such as Ahrefs or Majestic  . Low quality content or no content Lack of content or lowquality content is another factor that may lead to both a drop in position and a drop in traffic on the website. Users appreciate interesting content, comprehensive descriptions of categories and products containing important information , and blog articles discussing various issues.