Typically you create one new page related to one

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Audit existing content Creating new content is always important but you also need to review existing content. There should be plenty of ideas here that you can use saving you time and energy when youre creating topic sets. Before creating new content search your existing content to see if you have anything related to the keywords you researched. If there is then its just a matter of creating a natural hyperlink to your pillar content. Start filling in the gaps Once youve found all the pages on your site that can serve as content youll be able to see where the gaps are and think about creating new content to fill them. . For example if you dont already have a page built around Facebook Marketing then youll want to create one now.



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You will also need to link to the cluster content on the pillar page. As you add new content over time youll want the pillar page to update links to that as well. Track Your Results Now that your topic set is set up youre good to go. Make sure you use tracking tools to track your progress and whether youre getting the results you want. Now that you know how these topic clusters work you can start building them and getting better positions in the search engines. Try it and see how it improves your site .What type of cybersecurity solution does your business need Felix RoseCollins Felix RoseCollins Sep min read What type of cybersecurity solution does your business need Introduction In todays world businesses of all sizes rely heavily on cloud services and SaaS applications because they offer scalable and costeffective solutions for data storage and application deployment.