They have stable sources of income

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Furthermore, it helps to establish that bond of trust that is so fundamental to finalizing every commercial negotiation. Finally, another really interesting aspect is the ability to remain imprinted in the prospect's mind through storytelling: the chances of remembering a fact increase by  if it is part of a well-told story (source: Actual Minds, Possible Worlds by Prof. Jerome Bruner ) the hormones released by the brain in the presence of joy, anger or fear trigger the generation of new neurons in the memory circuits (source: Why Emotionally Charged Events Are So Memorable.

Johns Hopkins Medical Institutions ) People remember anything more easily if it is associated Photo Editing Services  with an emotional experience.    effective models for defining corporate storytelling Now that we have defined the importance of the storytelling component in B  B content marketing, it is time to get into the concrete models for building a story adaptable to all channels: posts on social media marketing videos blog articles landing page lead generation elements such as calls to action Template  StoryBrand.



The StoryBrand model is an adaptation of the narrative structure of the hero's journey , in which the protagonist/customer faces a challenge and the company – with its solutions – helps him overcome them. It consists of    steps : meeting with the protagonist, i.e. the customer, the hero of the story presentation of the problem that afflicts the character, the pain that can be solved with your solutions the hero meets a guide, represented by the company and its solutions the guide shows the protagonist a plan to overcome his challenges.